{"product_id":"igora-royal-permanent-hair-color-5-63-light-brown-chocolate-matt","title":"IGORA ROYAL Permanent Hair Color 5-63 Light Brown Chocolate Matt","description":"\u003cp data-start=\"0\" data-end=\"265\"\u003eIGORA ROYAL is a permanent colour crème that delivers rich, true-to-tone results with reliable performance. Featuring High Definition Technology, it provides intense colour, even coverage, and long-lasting vibrancy across all colouring techniques.\u003c\/p\u003e\n\u003cp data-start=\"0\" data-end=\"265\"\u003e\u003cstrong\u003eSize: 2.1 oz. (60 g)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"267\" data-end=\"281\"\u003e\u003cstrong data-start=\"267\" data-end=\"279\"\u003eBenefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"282\" data-end=\"472\"\u003e\n\u003cli data-section-id=\"i4yvx5\" data-start=\"282\" data-end=\"316\"\u003eUp to 100% white hair coverage\u003c\/li\u003e\n\u003cli data-section-id=\"1evlxnl\" data-start=\"317\" data-end=\"361\"\u003eTrue-to-shade, even and luminous results\u003c\/li\u003e\n\u003cli data-section-id=\"1c05bll\" data-start=\"362\" data-end=\"395\"\u003eLong-lasting color retention\u003c\/li\u003e\n\u003cli data-section-id=\"1rggu1n\" data-start=\"396\" data-end=\"428\"\u003eEnhanced shine and intensity\u003c\/li\u003e\n\u003cli data-section-id=\"htsmoh\" data-start=\"429\" data-end=\"472\"\u003eConsistent results, even on porous hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"474\" data-end=\"490\"\u003e\u003cstrong data-start=\"474\" data-end=\"488\"\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"491\" data-end=\"744\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\n\u003cli data-section-id=\"1ynkb4i\" data-start=\"491\" data-end=\"544\"\u003eMix color and developer 1:1\u003c\/li\u003e\n\u003cli data-section-id=\"pv0mzl\" data-start=\"545\" data-end=\"576\"\u003eApply to dry, unwashed hair\u003c\/li\u003e\n\u003cli data-section-id=\"klnivj\" data-start=\"577\" data-end=\"646\"\u003eApply mid-lengths to ends first (or regrowth first if reapplying)\u003c\/li\u003e\n\u003cli data-section-id=\"1jafs4v\" data-start=\"647\" data-end=\"672\"\u003eProcess 30–45 minutes\u003c\/li\u003e\n\u003cli data-section-id=\"1ti5clr\" data-start=\"673\" data-end=\"710\"\u003eRinse, then shampoo and condition\u003c\/li\u003e\n\u003cli data-section-id=\"1ki2hwa\" data-start=\"711\" data-end=\"744\" data-is-last-node=\"\"\u003ePerform a patch test before use\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"IGORA ROYAL","offers":[{"title":"Default Title","offer_id":42962780749872,"sku":null,"price":13.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0657\/4299\/5504\/files\/5-63_igora.jpg?v=1776548272","url":"https:\/\/nomiq.ca\/products\/igora-royal-permanent-hair-color-5-63-light-brown-chocolate-matt","provider":"nomiq","version":"1.0","type":"link"}