{"product_id":"pulpriot-semi-permanent-color-lava-deviant-plum","title":"PULPRIOT Semi-Permanent Color Deviant Plum","description":"\u003cp class=\"MsoNormal\"\u003e\u003cstrong data-start=\"4\" data-end=\"50\"\u003eSemi‑Permanent Color Deviant Plum\u003c\/strong\u003e is a vegan, conditioner‑based dye that delivers a rich, bold plum tone without needing a developer. It deeply saturates hair for vibrant color, fades evenly over 25–42 washes, and leaves hair soft, shiny, and full of depth.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize: 4 fl. oz. (118 ml) \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\"\u003eLong-lasting vibrant color that lasts up to 50 washes.\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eFades on tone for a more natural, gradual color change.\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eAdds 86% more shine compared to unwashed hair.\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eReduces breakage by 3× versus non-conditioning shampoos.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli class=\"MsoNormal\"\u003eStart with clean, dry or towel-dried hair.\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eApply Pulp Riot Paint evenly to the hair, section by section.\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eLeave on for 20–45 minutes, depending on desired intensity.\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eRinse thoroughly with water until the water runs clear; shampoo is optional. \u003c\/li\u003e\n\u003c\/ol\u003e","brand":"PULP RIOT","offers":[{"title":"Default Title","offer_id":42534467502128,"sku":null,"price":22.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0657\/4299\/5504\/files\/PULPRIOT_Semi-Permanent_Color_Deviant_Plum_118ml.jpg?v=1764904440","url":"https:\/\/nomiq.ca\/products\/pulpriot-semi-permanent-color-lava-deviant-plum","provider":"nomiq","version":"1.0","type":"link"}