The COLOR WOW Raise The Root Thicken + Lift Spray is a professional-grade styling mist engineered to deliver instant, all-day volume and maximum lift directly at the crown. Unlike traditional volumizing products that rely on stiff, brittle resins, this lightweight formula keeps hair flexible, bouncy, and touchably soft without any sticky residue. Perfect for fine, flat, or color-treated hair, it includes built-in thermal protection and a unique non-yellowing, crystal-clear formula that never dulls or alters your hair color.
Available Sizes: 1.7 fl. oz. (50 ml) | 5.0 fl. oz. (150 ml)
Key Benefits
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All-Day Root Elevation: Delivers dramatic, long-lasting lift and volume exactly where fine or flat hair needs it most.
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Flexible & Touchable Finish: Creates a weightless, invisible support matrix around each strand, providing body without stiffness, crunch, or stickiness.
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Dual-Application Versatility: Can be applied to damp hair before styling or used on dry hair for an instant, midday volume refresh.
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Color-Safe & Non-Yellowing: Formulated with clear, heat-resistant polymers that won't darken, cloud, or yellow blonde, highlighted, or silver hair tones.
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Built-In Heat Protection: Shields delicate hair strands from thermal styling damage during blow-drying and styling.
How to Use
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Prep: Section damp or dry hair to expose the roots.
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Target: Spray COLOR WOW Raise The Root generously directly onto the root area, concentrating on the crown and front hairline.
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Distribute: Gently comb through or use your fingers to ensure even distribution.
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Activate: Style as desired. For maximum, locked-in lift, apply blow-dryer heat while pulling the hair upward with a round brush or your fingers.
Pro Tip: For a quick second-day volume boost, flip your head upside down, mist Raise The Root onto your dry roots, and hit the area with a blow-dryer for 30 seconds using a cool or warm setting. It instantly reactivates the lift without needing a full wash.
