Joico Color Intensity is a semi-permanent hair color line featuring highly concentrated, vivid pigments for bold, long-lasting results. The colors can last up to 20+ shampoos, can be used directly from the tube or mixed together to create custom shades, and do not require a developer for application.

Prelighten Level: 8 and up

Key benefits:

• Long-lasting, vibrant color with strong shine and impact
• Helps improve the look and feel of hair with nourishing ingredients
• Enriched with Kukui Nut Oil for added moisture and gloss
• Allows custom colour mixing for personalized results

How to use:

1. Pre-lighten hair to level 8–9 for vivid tones or level 10+ for pastels
2. Apply to clean, dry hair
3. Use straight from the tube (no developer needed)
4. Leave on for up to 20 minutes (no heat required)
5. Rinse thoroughly until water runs clear