Semi-Permanent Color Elixir Bright Purple is a vegan, conditioner-based dye that delivers a vibrant, bold purple shade. It adds shine and softness, fades gradually, and can be mixed with other colors for custom looks.

Size: 4 fl. oz. (118 ml) 

Key Benefits:

• Long-lasting vibrant color that lasts up to 50 washes.
• Fades on tone for a more natural, gradual color change.
• Adds 86% more shine compared to unwashed hair.
• Reduces breakage by 3× versus non-conditioning shampoos.

How to use:

1. Start with clean, dry or towel-dried hair.
2. Apply Pulp Riot Paint evenly to the hair, section by section.
3. Leave on for 20–45 minutes, depending on desired intensity.
4. Rinse thoroughly with water until the water runs clear; shampoo is optional.